Accidental or
Intentional Design?

Tanner Christensen
November 7, 2019

At the local coffee shop a man behind the counter is putting food items inside a glass case. He aligns two sandwiches straight on a plate and puts it into the case, then turns his attention elsewhere as he slides the back door of the case closed.

As he does this, the glass door catches, just a little, on the end of one sandwich. The plate—and both sandwiches on it—rotate, ever so slightly, so they’re no longer facing straight-on, but now they’re turned at a slight angle to customers looking from the other side of the counter.

First I smile at the inconsequential accident. Then, after a moment, I realize this presentation—the now slightly rotated sandwiches—appears much more pleasing than the straight-on way they were originally placed. The food stuff appear more dynamic and captivating than the bland, dead-on presentation they were first placed in. It’s a very small thing, but it conveys something worth consideration.

I don’t think anyone else noticed the subtle, accidental shift. The coffee shop worker himself was seemingly oblivious to the rotation of the sandwich plate. But I could see how some individual might look at the display case in its state and mistakenly think of just how well the presentation of food items was designed. They might even think someone put deliberate effort into the presentation. Of course I knew the truth, and now so you do you.

Accidental or
Intentional Design?

Tanner Christensen
November 7, 2019

When we look out at the world for examples of good design, it’s easy to fall into the trap of thinking something that might not have been all that thought-through or intentional as being inspirational. We might even turn to the designer as someone to admire and learn from.

Yet, because we often only ever see the final presentation of a design—a nicely polished image, or a snapshot of a design in-progress, captured somewhere online or even, yes, a plate of sandwiches at the local coffee shop—it’s hard to know what all went into the display. For all we know the thing we find so thoughtful and well designed is actually entirely an accident.

For all we know the designs we encounter out in the world are incomplete, unintentional, or even placeholder. Not at all the high-polished, intentional works we imagine them to be.

There’s a lot we can learn from the facade of something, but if we’re hoping to better understand how to be more thoughtful and effective designers it’s not enough to just look at what’s on the forefront of any thing. Because what we see is only one small part of the story, and for all we know the process someone used for their work was flawed and what ended up working was a mistake.

Maybe it was a happy accident the creator themselves didn’t realise they were making.

(1) ↓

Design (↓)


(1) A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

(2) A decorative pattern.”pottery with a lovely blue and white design”


(1) Decide upon the look and functioning of (a building, garment, or other object), by making a detailed drawing of it.

(2) Do or plan (something) with a specific purpose in mind.

From Wikipedia & Cambridge Dictionary

Foreword (↓)

The chair unintentionally left an imprint of the polyester mesh fabric on me. It is a red and regular pattern, creating an unusual visual experience of human body and leaving the artificial texture on skin. Just like how we, human, leave the imprint on the objects and we call them design.

In this unintentional and object-leading circumstances, am I a design by the chair?

The first part of the project, “Un/intentional * In/Animate”, focuses on the two factors of design: intention and designer.

Is unintentional visual result design? Does design have to be intentional? Does design have to be done by animate creatures? What about the unintentional design by inanimate objects, just like the imprint left by the chair on my skin?

This is an archive of my thinking process and understanding around the unintentional and the inanimate in design, including articles, photography, and my own experiment.

Accidental or
Intentional Design?

Tanner Christensen November 7, 2019

I m p r e s s i o n s

Scout Paré-Phillips
January/February, 2011

The Inspirational
Value of Unintentional
Design Occurrences:
Freeing Aesthetic

IS Vuscan1 and S Feng
April, 2011

F i r e f l i e s

William Larson
1969 – 1978

Illustrated People

Thomas Mailaender
2014 – 2015

Please note

Images used for the content of this website have not been created by the designer. This website is a personal portfolio piece which will not be sold for commercial profit. Any commercial use of the images used throughout this website is strictly prohibited unless consent has been provided by the image’s creator.